CARL'S JR

Texas Tech Football Now Played at Data Center Company Stadium for $75 Million

What actually happened: Texas Tech renames stadium Galaxy Stadium in reported $75M deal

IDIOCRACY LEVEL: 6/10

Texas Tech announced a 15-year naming rights deal with Galaxy, a data center developer and crypto company, renaming its football stadium Galaxy Stadium from 2026. The deal is reportedly worth $75 million and replaces AT&T's name.

Sports fans of 2505 will recognize the pattern: the field is now brought to you by whoever pays. In Texas, the football stadium has been renamed for a data center and crypto firm, which also becomes the athletic department's official data center and digital assets partner. The reported price is $75 million over 15 years. Sponsorship has finally reached the grass.

🎬 AS SEEN IN THE MOVIE: Carl's Jr.: everything is sponsored

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