McDonald's Sells Ads To Hungry Customers Stuck Waiting For Their Own Food
What actually happened: McDonald's tests ads on drive-thru menu boards after customers have ordered
IDIOCRACY LEVEL: 8/10
McDonald's has been testing ads on drive-thru menu screens at about 450 company-owned US restaurants, shown after the order is placed. The chain wants its media network to grow toward $1 billion. Some customers online call it a sign of worsening service.
Citizens of 2505, a sobering update from the drive-thru lane. Having already paid, you may now sit and watch commercials while your fries are prepared. About 450 company-owned restaurants are testing the screens, and the chain hopes this media network will someday earn a billion dollars. Executives note the ads appear only after you order, so technically nothing is disrupted. Carl's Jr. would be proud: everything, including your waiting time, is now sponsored.