TEENS STAMPEDE SUPERMARKET FOR INFLUENCER DRINK WITH ELECTROLYTES
What actually happened: Schools ban Prime, the viral drink launched by Logan Paul and KSI, as teens rush stores
IDIOCRACY LEVEL: 9/10
Prime, the drink from YouTubers Logan Paul and KSI, caused a 2023 frenzy in Australia, with teenagers rushing a Perth supermarket. Several schools asked parents to keep it out of class; the energy version, not sold in Australian stores, has 200mg of caffeine per can, nearly double Australia's legal limit.
Sports and nutrition: a drink made by two internet celebrities caused teenagers to charge into supermarkets the moment the doors opened. The hydration version proudly lists coconut water and electrolytes, while the energy version carries nearly twice the caffeine Australian food rules allow. Schools began asking parents to please stop packing it in lunchboxes. As every citizen knows, it's got electrolytes, and electrolytes are what children crave.